TikTok is introducing a updated setting that enables them to cut down on the volume of artificial intelligence-produced media appearing in their streams. This initiative comes as the platform announced that it currently hosts over 1 bn AI-generated clips.
Pilot Phase and Launch
The update is being tested over the following weeks before a global release. This shift comes amid a increase in AI content, spurred by recent video-generation tools.
AI Proliferation Online
Recent reports that nearly 10% of the most rapidly expanding content creators on a competing service primarily display content made by AI. A large amount of this output is considered “AI slop”, a term for inferior, factory-style content that is frequently nonsensical or surreal.
Based on user feedback that many people appreciate content created using AI tools, ranging from digital art to science explainers, and we want to give people the power to increase or decrease of that, according to their own likes,” commented a spokesperson.
AI on the Platform
The platform shared that there are now over a billion videos on its service labeled as AI-generated. Overall, over 100 million videos are submitted to the platform each day, making clips made by AI a minor part of its overall inventory.
Customizing Your Feed
Users will be capable of decrease or raise the level of AI-generated videos they see by opening the “manage topic” option in the app and choosing AI-made media. Further subjects that currently be controlled under the filter cover current affairs, fashion, aesthetics, and movement.
Platform Guidelines
The platform’s guidelines require users to label “realistic” artificially created content, and it prohibits malicious fake videos of celebrities or critical incidents. Any authentic-looking AI video that is not labeled can be taken down under its community policies.
Additionally, the app will now apply an AI-generated label to content produced via its own AI tools, or flagged by an industry-wide initiative for recognizing artificial media. This measure is aimed to help prevent users from seeking to circumvent the tagging system.
Responsible AI Funding
The company is additionally establishing a $2m AI literacy fund for experts and groups to create learning resources about ethical AI use. This initiative will support educational bodies dedicated to teaching coding and technology.
Content Safety Approach
The platform has defended its safety measures, during debate over proposals to lay off a large number of content moderators in the UK. It is planning to cut a significant number of roles in its user protection division in the UK capital, with labor groups and online safety experts voicing alarm that people are being substituted by AI moderation.
A company official clarified that human moderation would remain essential, but artificial intelligence can safeguard staff by filtering out the most distressing content before it gets reviewed by people. The platform stated a significant reduction in explicit and harmful content seen by content reviewers over the last 12 months due to intervention by its AI tools.
It is vital to balance humans and technology to ensure user safety,” she said. “We’ll have people as part of that process, but we additionally believe it’s extremely critical to limit contact with unsafe media as quickly as possible, which is why a significant AI assistance is really helping us operate efficiently.”
